“Creativity, invention, these things are universal. Artistry, savior faire will always be appreciated” – Jonathan King, CEO Audemars Piguet South East Asia.
Gain the skills needed to elevate your brand.
Curtin's Master of Luxury Branding will advance your expertise in luxury brand management and marketing, equipping you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.
You will learn about the subject of design management in the creation of brand identity and positioning, and learn to analyse the global marketing challenges for unique and prestigious products. You will study examples spanning many industries, including luxury automotive, fashion, beauty and hospitality, and complete an industry-focused research project of your own.
The newest innovation in luxury branding isn’t in Europe. It’s in Perth.
Close to Asia, Perth is an ideal place to develop and test new ideas in the market, with large companies looking to Australia for innovation and entrepreneurs.
Big data analytics and consumer biometrics are becoming increasingly important in luxury marketing - at Curtin University, our specialist learning spaces will help you hone your skills in these areas. At The Agency our social media command centre, you can experience first-hand how brands monitor their digital presence, while our Consumer Research Lab utilises cutting-edge biometric devices to analyse emotions and psychological responses.
Go behind the scenes of your favourite brands
During your studies you’ll interact with industry through practical workplace projects, and attend guest lectures to develop your professional network.
There may also be opportunities to take part in overseas study trips to Europe and Asia, visiting a number of luxury businesses and industry professionals. These opportunities offer excellent practical experience and can enhance your employability.
Learn from luxury industry insiders before you’re even in the industry.
Our academics have professional experience in the marketing and luxury business sector exposing you to the latest industry sector issues.
The School of Marketing's advisory board includes prominent professionals from the fields of marketing, advertising, public relations and tourism.
Our Master of Luxury Branding course has been developed in collaboration with the Luxury Branding Research Cluster, which collaborates closely with many renowned international universities and industry partners.
Putting real evidence into consumer marketing
Visit our International Future Students website to find out more about studying in Australia.
Check out our upcoming events to visit us on campus.
CBS is recognised as an elite global business school through accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International.