Advance your career with a postgraduate qualification in Marketing
Our postgraduate marketing courses have a strong focus on industry demands and marketing in a global context. The units you undertake will help you develop the ability to identify and analyse marketing management problems, and gain the skills needed to generate marketing strategies, both in the Australian context and globally.
During your course you will gain practical experience using some of the latest marketing tools and techniques, as well as have access to networking opportunities to help you enhance your career.
Whether you're looking to apply your critical thinking and analytical abilities to modern marketing challenges, or seeking higher-level, decision-making roles in the marketing field, a postgraduate course in marketing from Curtin will help you get there.
The Agency: our newest facility for students
Enjoy industry-leading courses and experience first-hand how brands monitor their digital presence through The Agency, WA’s only university-based real-world social media command centre.
The advertising agency industry in Australia generates $2.3 billion revenue, which is predicted to increase 2.2% in the next 5 years (2017-22) due to a surge in demand for online advertising and positive business confidence. Increasing demand for mobile and digital media have changed the way we advertise, and created a fast paced and challenging industry that is future focused and dynamic.
IBISWorld identifies communication of innovative ideas as key success factors, linking this with access to highly skilled staff with creative and strategic thinking skills.
Growth in employment for advertising and marketing professionals has been strong over the past 5 years and expected to continue.
Some of the industry bodies we have built strong links with include:
- The Australian Marketing Institute (AMI)
- The Public Relations Institute of Australia (PRIA)
- The International Advertising Association (IAA).
Our School is also the inaugural Premier Member of The Communications Council (TCC) Education Network.
Other opportunities for learning from industry at the CBS School of Marketing include professional networking events, industry site visits, and assignments where students work on projects in class for real-life organisations.
Our links with industry are further strengthened through our Advisory Board, which includes some of Western Australia’s leading marketing, advertising, public relations and tourism professionals.
Postgraduate marketing courses
Our courses can help advance your knowledge in contemporary marketing and increase your strategic decision making skills. They’re modular, meaning the graduate certificate and graduate diploma are stand-alone qualifications, but also count toward the master degree, should you choose to progress your studies further.
Courses are available full-time or part-time so you can balance your study with work or other demands.
Research at the School of Marketing
Our School of Marketing is a leading innovation and research hub in the field of luxury branding. The key areas of research interests include brand authenticity, brand prominence and brand mimicry.
The Luxury Branding Research Cluster (LBRC) increases Curtin's luxury branding research capabilities by providing greater collaboration with other research centres and industry partners while continually building on the strengths of Curtin's well established multidisciplinary approach to luxury branding research.
The cluster is constantly working towards greater industry engagement with partners such as Alliancz International Pte Ltd, Nash Pearls, Gabriel Chocolate, A.S. Louken Brand Consulting Group and Centre for Behavioural Research in Cancer Control.
What's stopping you from studying postgrad?
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CBS is recognised as an elite global business school through accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International.
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